Costs associated with the commercialization and production of metals in Colombian industry

Abstract

Companies that choose to operate in large markets recognize that they usually cannot serve all customers, because they are too numerous and dispersed, and because their requirements are too different. Therefore, rather than competing everywhere, often against superior competitors, they need to identify the most attractive market segments that they can serve effectively. In this sense, segmenting is differentiating the total market for a product or service into different groups of consumers, homogeneous among themselves and different from each other in terms of habits, needs and tastes, which might require different products or marketing combinations. The present investigation, intended to make a business plan, which would make a current analysis in aspects related internally and externally with the company; an analysis of the phases that comprise the structure of the business plan was made, analyzing the market plan, the operative and human resources management and the financial study, later the organized model of the business plan was presented that allow the respective evaluation by the management so that solutions that benefit the achievement of the objectives of the sector can be taken