Knowledge Management Model As A Strategic Tool For Agricultural Associations In Colombia

Abstract

In Colombia for the year 2017 the production of vegetables was 52784.75 (ton) occupying 4157.02 (ha), with a yield of 12.7 (ton / ha), which is established as a line of significant importance, In Boyacá, for the year 2018 the production of vegetables was 796.03 (ton ) occupying 172.00 (ha), with a yield of 4.63 (ton / ha),   and a % share in domestic production of 4.14%. (Agronet, 2019), however, problems persist such as shortcomings in the generation of new thematic knowledge related to marketing and innovation, business management and technological development, therefore they have to go to intermediaries to position the product to the final consumer, in addition to this the lack of knowledge on the part of consumers and regarding the associations of producers AGROLIMPIO, AGRICOL GLOBAL and ASOCIACION SOGAMOSEÑA DE PRODUCTORES CAMPESINA, the weakness in the organizational structure; this is how this project aims to generate a model of Knowledge Management in marketing, business and technological management to the horticultural producers of the three Associations in the department of Boyacá, this research will be developed with a mixed approach methodology; where a qualitative method will be implemented qualitative approach with a research design of non-experimental descriptive exploratory type of transversal cut in focus group, where a Participatory Rural Innovation Model (IRP) will be implemented, the information collection strategies will be deployed through the focus group, interviews and survey, as expected results will be generated a knowledge management model focused on three topics such as the strategies of marketing, innovation in products and packaging, business management and the development of an information system that contributes to reducing the technological gaps that arise in these production systems.