Compiled Name as a Type of Nomination Graphic Design Terminology Vocabulary

Abstract

This article deals with the analysis of compiled names in the context of graphic design terminology. The descriptive method was employed for theoretical generalization of the results and for graphic design interpretation; whereas the component analysis enabled us to depict graphic design nomenclature and the method of contextual analysis allowed for the identification of structural components in graphic design terminological word-combinations. The induction method was used to analyze discrete components of graphic design terminology sorted by parts of speech, while the method of continuous sampling was employed to single out notions explicating graphic design. The statistical method enabled us to calculate the frequency ratio for terminological word-combinations with a specific number of components. 900 graphic design terms served as the research material. The absolute amount of terms, as sorted by the number of their components is inversely proportional to the number of components they consist of: the largest percentages consist of two- and three-component word combinations – 65.6% and 23.2% respectively. Four-component models account for 7.7% and five-components, with the smallest share – for 3.4%. The emergence of multi-word terminology in graphic design can be attributed to a large number of complex notions, whose attributes cannot be expressed in terms of a single word. We see the potential prospects for further studies in the depiction of graphic design terminology's grammatical peculiarities.