Adolescents and adults’ structure and content of associative fields of keywords of an advertisement text: an experiment of associations

Nina Shchennikova, Irina Varlamova

Abstract


The article offers a comparative research of the influence advertising texts have over linguistic conscience of adolescent and adult respondents. The process of learning a language occurs in close interaction with comprehension and perception of the surrounding world. Linguistic conscience of an adolescent as part of the universe is determined on one hand, by her/his social environment, educational system and social life, and on the other hand, by the details of development of a child’s psychics. Here lies the main difference from adults whose linguistic conscience is already formed. We find it inspiring to compare the degree of influence of an advertisement on the content of words’ association fields in adolescents, for whom a word is not yet a concept, is not definitively shaped in conscience, to that in adults whose linguistic conscience is already developed. By influence we mean the presence of reactions, caused by the text of advertisement, in respondents’ linguistic conscience. Contemporary adolescents are the most active part of the information community. Advertisement, a specific impersonalized type of communication, is an integral component of the modern communication process in which adolescents are deeply involved.

Keywords


linguistic conscience; experiment of associations; word’s association field; late ontogenesis; influence of advertisement on linguistic conscience

Full Text:

PDF

References


Aue, W.R., Fontaine, J.M., Criss, A.H. (2018). Examining the role of context variability in memory for items and associations. Memory and Cognition, 46(6), 940-954.

Brown, R., Berko, J. (1960). Word association & acquisition of grammar. Child Development, 31, 132-146.

Cherkasova, G.A., Ufimtseva, N.V. (2014). Russian regional associative dictionary-thesaurus EVRAS. https://iling-ran.ru/web/en/node/1107

Clark, H. (1977). Word association & linguistic theory. Baltimore: Penguin.

Eka Pratiwi, D. P., KomangSulatra, I., Putu Ayu Putri Rahayu, I. (2021). Make it happen: A study of verbal and non-verbal signs representing feminism in an English language advertisement in ESL setting.Journal of Language and Linguistic Studies,17(3), 1551-1565.

Fitzpatrick, T., Thwaites, P. (2020). Word association research and the L2 lexicon. Language Teaching, 53(3), 237-274.

Kang, B.M. (2018). Collocation and word association: Comparing collocation measuring methods. International Journal of Corpus Linguistics, 23(1), 85-113.

Karaulov, Ju.N., Sorokin, Yu.A., Tarasov, E.F., Ufimtseva, N.V., Cherkasova, G.A. (2002). Russian associative dictionary as a new linguistic source and a tool for analyzing linguistic ability. Moscow: Astrel.

Kiss, G., Armstrong, C., Milroy, R. Piper, J. (1972). An associative thesaurus of English. Edinburgh: University of Edinburgh.

Kovalevska, T., Kovalevska, A., Kutuza, N., Lakomska, I. (2021). Suggestion algorithm in advertisement megadiscourse: Hypnotic inductors systematics.Journal of Language and Linguistic Studies,17, 1294-1307.

Leontiev, A.A. (2010). Language, speech, speech activity. Moscow: Krasand.

McNeil, G. (1966). Study of word associations. Journal of Verbal Learning & Verbal Behavior, 5(4), 548-557.

Playfoot, D., Balint, T., Pandya, V., Parkes, A., Peters, M., Richards, S. (2018). Are word association responses really the first words that come to mind? Applied Linguistics, 39(5), 607-624.

Reyes-Magaña, J., Bel-Enguix, G., Gómez-Adorno, H., Sierra, G. (2019). A lexical search model based on word association norms. Journal of Intelligent and Fuzzy Systems, 35(5), 4587-4597.

Shchennikova, N.V. (2016). The influence of advertising texts on the linguistic consciousness of a modern teenager.https://cyberleninka.ru/article/n/vliyanie-reklamnyh-tekstov-na-yazykovoe-soznanie-sovremennogo-podrostka-eksperimentalnoe-issledovanie/viewer

Tarasov, E.F. (2013). Linguistic consciousness: ontology and epistemology. In: Materials of the X International Congress of the International Society for Applied Psycholinguistics (pp. 35-38). Moscow: Publishing house of the Institute of Linguistics of the Russian Academy of Sciences.

Ufimtseva, N.V., Tarasov, E.F. (2009). Problems of studying linguistic consciousness. Psycholinguistic Issues, 2(10), 22-30.

Ufimtseva, N.V. (2011). Language consciousness: dynamics and variability. Moscow: Institute of Linguistics RAS.

Ufimtseva, N.V. (2013). The associative-verbal network as a model of the linguistic picture of the world and methods of its analysis. In: Materials of the X International Congress of the International Society for Applied Psycholinguistics (pp. 13-17). Moscow: Publishing house of the Institute of Linguistics of the Russian Academy of Sciences.

Vivas, L., Manoiloff, L., Garcia, A.M., Lizarralde, F., Vivas, J. (2019). Core semantic links or lexical associations: assessing the nature of responses in word association tasks. Journal of Psycholinguistic Research, 48(1), 243-256.

Vygotskij, L.S. (1934). Thinking and speaking. Moscow: State Socio-Economic Publishing House.

Zalevskaja, A.A. (1981). On an integrated approach to the study of the regularities of the functioning of the human language mechanism (as part of the interuniversity collection “Psycholinguistic research in areas of vocabulary and phonetics”). Kalinin: Kalinin University Publishing House.


Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Journal of Language and Linguistic Studies
ISSN 1305-578X (Online)
Copyright © 2005-2022 by Journal of Language and Linguistic Studies