THE ROLE OF LANGUAGE LANDSCAPES FOR TOURIST DESTINATION AT TOBA CALDERA GEOSITES: A LANDSCAPE ANTHROPOLINGUISTIC STUDY
Abstract
This paper discusses the concepts of landscape anthropolinguistics and language landscape. The types of language landscapes are divided into three, namely the language landscape of advertising or promotion, the language landscape of the names of shops or businesses and the language landscape of directions or tourist guides. The language landscape of tourist guides can be further divided into five parts, namely welcome greetings in an area, directions at tourist sites, greetings at tourist object locations, language landscapes of folk discourse at tourist object locations, and empirical or geographic language landscapes at object locations. The language landscape has a psychological message that enters the psyche that reads it so that the message is stored in the memory of the reader. The language landscape has text that is written in an attractive way with selected fonts and has contextual elements such as images and engravings that accompany the text. Both the text and the context are generally related to the culture of the local community. The combination of community culture, lingual texts, and their performed display indicates that the field is studied by landscape anthropolinguistics.
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